In the recent times, when researching and updating myself on few things, I keep coming across the same statistic. Everyone seems to be screaming about «Videos will have the 80% of Internet traffic!» So much noise about it. So many organizations thinking what to do and how to fix everything! And of course, when a statistic says something, we should listen.
Except, we should really listen what a statistic or data or research say. Like really, what they actually say and not what we interpret.
I for one love statistics. I love data, so much so that I want to be reborn as an AI that crawls into everything and sucks the data out of them. I love research. So much that …. I won’t marry a scientist. Or a researcher. I just like to admire them from aside.
So back to the statistics. The discussions were around that 80% of the Internet traffic will be dominated by….videos (by 2019). That data and I didn’t like each other from the first sight. I felt something was wrong. Mostly, because nowhere there was given a context or a story (I love to hear the stories of how the research or the data was collected and yada yada).
So I started to dig and find the source of it. And I did. The data is from Cisco (oh, how I loved how they had put and explained it all).
But guess what they mean by video. When I asked the colleagues, most of the reactions I got were «Don’t tell me that’s porn! Nooooo!». Well, unlucky for some, it ain’t porn (well, it could be, but it ain’t sites like YouTube or PornTube). By videos, Cisco lists smart TVs that use the Internet to stream, video calls, video games, live videos, and so on. You see, apparently, there’s more to the word (especially when it’s used as a term). And there’s more to the data or statistic that people quote. Gosh, so much more.
The moral of the story is, do not take a number. Ask where it comes from, what does that mean, and how was that even calculated.
All models are wrong, but some are useful.
— George E. P. Box